The simplest explanation of network marketing
is that it is a method of marketing that utilizes independent
representatives to reach potential customers that a company otherwise
would not reach with traditional online or offline marketing methods.
In order to accomplish this, network marketing companies
and their associates recruit individuals I.E. “their sales force,” just
like other companies and franchises, have done for years, take for
example the insurance industry.
How often have you seen ads on television that use the term, “Independent Insurance Agent or Associate?”
Yet, as we watch these advertisements we naturally assume they are
employees of the company, when in reality they are independent business
owners!
No doubt you have noticed as you have driven through your
neighborhood many of these small businesses, they have signs and other
advertisements designed to draw your attention to them.
Yet, you will rarely see advertising from the approximately 13
million people who are either involved with direct selling, or in the
network marketing industry according to figures by the Direct Selling
Association (DSA).
There is distinct difference between us and them, in most cases they
are assigned an exclusive territory and therefore cannot market outside
of their assigned territory. Where as in network marketing in most
cases, you can market just about anywhere your company is established!
Why are companies willing to pay you to market for them…
…Why don’t they just utilize the internet or other traditional marketing methods?
It’s quite simple, they want access to your network, that is your
network of friends and family members! Today there are hundreds of
companies offering products and services. Many of these products and
services you recognize by their brand name!
The products and services you can market today cover everything from
Communication Services, Internet Access, Nutritional Products, Weight
Loss Programs, Water Filtration Systems, Financial Programs, Electrical
Power, Solar Power, just to name a few.
So why do they need us? Traditional marketing methods have companies
spending millions of dollars each year to market their products and
services.
They know that word-of-mouth marketing is a far more powerful and
effective method of marketing, especially, when that message comes from
those whom we know and trust!
And these companies are more than willing to pay you, to communicate this message to your network of friends and family.
It is extremely important to understand that this method of marketing
is not about bugging your friends and family members, as many would
love for you to believe.
It is about your ability and skill to determine from those
individuals within your circle of influence who would be interested in
the products or services that your company has to offer That information alone is one of the critical elements that
separates those who fail, from those who go on to become very
successful!
And occasionally you might uncover a few individuals, who also want to start a business!
I truly believe Robert Kiyosaki summed it up nicely; it really is the business school for people who like helping people!
If you want to call your own shots in life, if you’re willing to get
the education you will need to run a small business, if you enjoy
working with people, then network marketing just might be right kind of
business for you.
If on the other hand, you’re only in it for the money or you just don’t like dealing with people well then You’ll most likely end up failing!
Personally I’ve found running a network marketing business to be a
very rewarding. While it does give you the freedom from punching someone
else’s clock, now you’ll be punching your clock and will have to hold
yourself accountable!
If your currently employed the training you’ll get from having a
network marketing business will give you a deeper appreciation of what
your employer has to deal with on a daily basis. You will also become a
far better communicator, someone who really listens and address the
wants and needs of others!
With the economy the way it is today, working from home makes more
sense then acquiring a second job in order to make ends meet. And thats
if you can find one!
Throughout this post, you’ll find additional pages and resources that will help give you a deeper understanding; pages like network marketing training, understanding compensation plans, and much more…
Network marketing is a concrete way of getting out of the rat race and building a residual income, in order to retire. Get more information here Networking Business!
ReplyDelete